The Eightfold Path
Conceptualize
Every brand begins with an idea — but not every idea is grounded in purpose. In this first phase, we help you uncover and shape the deeper creative foundation of your business. We distill inspiration into something clear, cohesive, and compelling — establishing the tone, direction, and philosophical DNA that informs every move forward.
Define
Once the vision is clear, we give it a voice and a face. This step defines how your business shows up in the world — through naming, visual language, tone of voice, and the deeper values that hold it all together. We create the systems that ensure your brand speaks with clarity, intention, and distinction across every touchpoint.
Strategize
With a solid foundation, we shift into the bigger picture: where you're going and how you'll get there. Through collaborative planning, we identify strategic opportunities, refine your positioning, and build a growth framework that supports both near-term action and long-term evolution.
Structure
Creative energy needs a container. We work with you to architect offerings, pricing models, and delivery systems that align with your brand values and make sense for your audience. This is where vision becomes viable — ensuring the business is not only inspiring, but sustainable.
Optimize
Strong brands need strong systems. We assess and refine the inner workings of your business — from workflow and team roles to tools and platforms — to reduce friction and improve clarity. This step is about creating space for creativity to flourish without chaos.
Align
Your brand’s execution must match its intent. We provide ongoing creative direction to ensure that everything — from your website to packaging to client materials — remains in alignment with your original vision. You’ll have an experienced eye keeping your expression sharp and cohesive.
Build
This is where strategy becomes structure. We develop detailed timelines, phase plans, and execution maps that guide you and your collaborators through the rollout process. Every step is clear, prioritized, and aligned with your unique flow — so progress feels achievable and grounded.
Evolve
Brands evolve — and we stay with you as they do. Whether you're pivoting, scaling, or refining, we act as a strategic and creative partner to ensure growth stays aligned with purpose. This final step is about continuity, insight, and keeping your business true to its core as it grows.
Creative Direction and Business Development
1 : 1
Ready to move your business forward—with intention, clarity, and momentum?
Book a call with me, August Fleer, Principal Consultant and Creative Director of Mizudo, and gain direct access to a dedicated partner in your business’s ideation, growth and optimization.
Whether you're:
Building a bold new idea and need help shaping it into something real,
Struggling to stabilize or streamline your existing operation, or
Hitting a plateau and looking for a strategic push to scale beyond it—
These are defining milestones in any business journey, and each comes with unique challenges. Left unaddressed, they can stall progress and sap your energy. But with the right insight, strategy, and creative direction, they can become catalysts for real transformation.
That’s where I come in. I bring years of experience across business development, operations, creative strategy, and systems thinking—delivering hands-on, personalized consulting designed to meet you exactly where you are and take you further than you imagined.
I don’t just offer advice—I offer partnership.
I’ll make time. I’ll show up. I’ll help you bring your vision into focus, and your business into its next evolution.
Let’s create.
$180/hour
I also offer fully customizable plans.
I approach each client as an individual and thus my standard rate is there to make it easy for us to work together on an hourly basis, focusing our time together on building your business. A lot of my clients want more however and so I’ve opened up my services to in a different fashion designed for us to work even closer together in order to dive deeper into your creative direction and business development.
So if you’d like to work with me in building a custom tailored plan within a project management scope contact me below and let’s get to work.